SEO
Search Engine Optimisation
Technical health, indexing, site structure, links, useful pages and content that satisfies real search intent. Still the foundation. Still not optional.
SEO / GEO / AEO
SEO is not dead. Lazy SEO is.
People search on Google, Maps, ChatGPT, Gemini, Copilot and places that did not matter three years ago. More surfaces. More signals. Same basic challenge: prove you are a useful answer.
What actually changed ↓The blunt version
AI did not kill search.
It made bullshit easier to spot.
Search used to look like ten blue links. Now an answer can be assembled before anyone reaches your site. That means visibility is not only “did we rank number three?” It is also: are we understood, trusted, cited, compared and remembered?
But here is the part the GEO grifters leave out: AI search still leans on the web. Google’s own guidance says normal SEO foundations remain relevant to its AI features. If your site cannot be crawled, indexed, understood or trusted, a fancy new acronym will not save it.
01 / The new search stack
Same foundation.
More places to win.
You do not need three disconnected strategies. You need one clear body of evidence that works across classic search, local results and generated answers.
GEO
Generative Engine Optimisation
Make your expertise clear, specific and easy to reference when AI systems assemble an answer. Think evidence, entities, consistency and original value. Not secret markup.
AEO
Answer Engine Optimisation
Answer the questions buyers actually ask in a format humans and machines can understand. Clear does not mean robotic. Useful does not mean boring.
02 / How you become mentionable
Give the internet a reason
to believe you exist.
Be technically legible.
Crawlable pages, clean structure, sensible internal links, accurate schema and no accidental walls between your content and search engines.
Say something specific.
Commodity content gets commodity results. Use real experience, real examples, actual opinions and answers only your business can give.
Build outside proof.
Reviews, relevant mentions, links, directories and consistent business details help confirm you are not making up your own importance.
Measure the right things.
Rankings matter. So do qualified leads, visibility, citations, branded demand and whether the traffic ever turns into money.
03 / Snake oil filter
Things we will not
pretend are strategy.
AI search is evolving quickly. Anyone offering certainty should make you nervous. We work from what can be verified and update the playbook when the evidence changes.
No.
“SEO is dead. Buy GEO.”
Great slogan. Awful diagnosis. Strong search fundamentals are still a prerequisite for visibility in major AI search experiences.
No.
Publishing 500 AI blogs.
Making more average content does not create authority. It creates a larger cleanup job.
No.
Guaranteed AI citations.
Nobody controls the answer layer. We improve eligibility, evidence and clarity. We do not sell clairvoyance.
04 / Get found for something useful
Where are you invisible
right now?
Send the site and the searches that matter. We will look at the gap across Google, local results and AI answers without inventing a new acronym for the invoice.
hello@goodproblems.com.au